A Penchant for Podcasts

Podcast or online radio show? Is there a difference?

Yes. Radio is more regimented; podcasting is more lax.

Step into the Social Tech Zone. Frank Angelone is your guide to moving a podcast from nothing into something in one, two, three. His own podcasts are entertaining and informative, where you get to meet entrepreneurial leaders of the day. Frank takes some time to offer up tips for those who are new to podcasting.

Rule number one: find a schedule that works for you.

You’ll have to watch for the rest of the tips. :) This broadcast aired September 26, 2013.

When Web Design Meets Book Publishing

Nazim Beltran likes to look at himself as a renegade American. While web design is his business, he has the solution for a struggling book publishing industry: integrating desktop publishing with an interactive media that is optimized for tablets and other mobile devices.

This broadcast aired September 27, 2013.

Steve Slaunwhite Brings Words To Life

Introduction:

The broadcast from October 4, 2013.

How Pinterest Boards Can Grow Your Business

Pinterest boards can grow your business. Just ask Cynthia Sanchez of Oh So Pinteresting.

When she launched her blog to see what kind of business she could build online, Pinterest gave her the storefront she needed. She learned the ins and outs of using the platform, and then she shared her findings with others.

Pins can be as simple as slapping a message onto a colored background, but a pin can be worth a lot when it links back to your Pinterest site, your website, and your other networks. It can help you brand your image, build your audience, and communicate a message.

In the screenshot above, the red arrows point to the various ways a Pinterest board can be leveraged as a marketing tool.

You can take a picture of anything: a glass of juice, a cream, a clove of garlic. Then perhaps overlay text and show something like the six benefits of garlic. When you pin the image, you can describe it and add a clickable link to your blog or website. If the pin is compelling enough, it will get liked and repinned. Every time someone repins a pin, that pin links back to you.

The people who may benefit the most from watching the following interview are the newbies who haven’t yet set up their Pinterest boards. They get the full benefit of Cynthia Sanchez’s instruction. The rest of us who are already there will realize we have a lot of work to get our Pinterest boards up to speed.

This show streamed on November 1, 2013.