Transmedia is a journey to tell better stories, where the audience gets to be a part of the creative process. They get to write part of the script.
Nuno Bernardo is an Emmy-nominated transmedia writer and producer. His inspiration came from the Orson Welles radio play "The War of the Worlds." It's where he learned the true meaning of transmedia: doing a story in a different way.
Anyone's audience (or client-base) communicates and watches media from their own devices at their own pace. The key to a successful transmedia campaign is to fit into the audience's daily routine.
Bernardo will inspire you to look at how you market in a different way.
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