Everybody on the planet has the means to be a publisher.
There is so much content being created daily. A lot of it is being re-shared and collected by those who fall into that category of interest. Then others aggregate and curate the re-shares with their own creations and the cycle continues.
Most of us are guilty of recirculating “drive-by” links. We see something our network might like — or we like it regardless of whether anyone else does — so we hit the share button. We want everyone who follows us to know we like the link. When it shows up in the feed, they see that we shared the link, but they don’t really know why. They assume it is because we liked the story, or we might think they like the story — but is that all? What makes this story more special than the next link in the feed?
Aggregation is basically your collection. It’s the drive-by link you throw in the Facebook feed to be read later. Content curation adds meat to those clicks.
Internet Billboards founder Tom George says you can curate to network and start conversations. He offers some tips on how to provide more value to your shares.
Start with re-titling the article or blog. Add some commentary, such as why you were compelled to share this particular story and maybe what you would like the reader to take away from it. Turn it into a real conversation. If it is appropriate, include others to join the commentary by tagging them. But overall, the original author should feel good about you curating that content. You could even tag him or her to lend thanks for their entry.
Tom talks more curation tips in this interview. It streamed live on November 19, 2013.
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